Pepsi “Savor the Sound”
To help build business for Black-owned restaurants, PepsiCo launched a new program to generate $100 million in sales over five years. “Dig In” celebrates the diverse range of food and history of these restaurants and also provides tangible and meaningful assistance to help Black restaurant owners not just make it through the pandemic but build a robust future.
Client
Pepsi
Ten35
Forward Motion Media
Year
2020
Team
Pepsi | Savor the Sound (Houston)
Edited by: John TerEick